Peake Advisory
Senior program and production leadership, without the full-time hire.
Hi, I'm Kelsey Peake
I specialize in live, virtual, and hybrid programs, from leadership dinners and networking receptions to multi-day conferences and education series. I embed directly into teams as a fractional program and production lead, bringing clear plans and hands-on execution when it counts.
I work most often with associations, membership organizations, and professional services firms that have high standards and a lot riding on the experience.
Senior program leadership and production, without the full-time hire.
Services Overview
01
Program Direction
Program strategy + calendar
Program architecture + attendee journey
Stakeholder alignment
Speaker pipeline management
Agenda + session design
Sponsorship strategy + management
Post-event debrief + improvements
02
Production
Timelines + workbacks
Budget + cost oversight
Venue + onsite logistics
Floorplans + attendee flow
Run-of-show development
A/V + tech production
Travel + room blocks
Onsite execution + troubleshooting
03
Marketing
Brand direction + campaign concept
Marketing calendar (email + social)
Registration + landing pages
Email messaging + segmentation
Decks + program collateral
Onsite brand touchpoints
Post-event survey + highlights
Values
| Proactive by default | You have a goal, I bring the strategy and execution to match. I plug into teams quickly, ask the right questions up front, and keep work moving without creating extra meetings. I respect people’s time and I don’t surface a problem without a proposed path forward. |
| Relationship-first | I build trust with stakeholders, vendors, and attendees because the best programs run on strong relationships. I bring a person-centered lens to everything I do, creating experiences that feel valuable, well-run, and genuinely enjoyable. |
| Thoughtful execution | I toggle between the big picture and the smallest details—so the experience feels intentional and cohesive. Thoughtful execution is what makes a program feel effortless (even when it’s not). |
| Integration & iteration | The program doesn’t end when the room clears. I help teams carry momentum forward—capturing what worked, clarifying what needs to change, and turning insights into improvements that strengthen the next program. |
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Services Detail
Support can be retainer or project-based, depending on what you’re building. Get in touch, and we'll find the right fit for your organization.
Program Direction
Org-wide program calendars and planning cadences
Program strategy, goals, and success metrics (lightweight, practical)
Program architecture: themes, formats, session flow, attendee journey
Stakeholder alignment across teams, committees, boards, and partners
Agenda development, session planning, and speaker strategy
Speaker pipeline management (targets, outreach planning, deadlines, prep)
Registration and attendee experience flow (end-to-end)
Runbooks, playbooks, templates, and documentation for repeatability
Post-event debriefs, reporting, and iteration plans
Production
Workback schedules, production timelines, and show-day staffing plans
Vendor sourcing, RFPs, selection support, and vendor management
Venue sourcing support and venue coordination (as applicable)
Floorplans, layouts, signage planning, and traffic flow
Budget tracking and production cost oversight
A/V and technical production management (cues, recordings, show flow)
Speaker tech checks, rehearsals, and show call support
Registration desk operations (check-in flow, badges, troubleshooting)
Catering BEO review and F&B timing coordination
Travel coordination and hotel room blocks (as applicable)
Swag/gifting logistics (ordering, packing, distribution)
Load-in/load-out, onsite execution, contingency planning, troubleshooting
Hybrid production specifics (remote speaker logistics, streaming coordination)
Marketing
Comms strategy and editorial planning tied to program goals
Email and social calendars, plus day-of and post-event comms
Copywriting and coordination across stakeholder inputs
Registration/landing page copy and UX flow recommendations
CRM/event platform coordination (confirmations, reminders, tagging as needed)
Attendee lifecycle comms: “know before you go,” day-of info, follow-up
Speaker promo coordination (bios, headshots, deadlines, promotional assets)
Sponsor promo coordination (spotlights, coordinated announcements)
Decks and program collateral (agenda slides, templates, attendee materials)
Onsite brand touchpoints (wayfinding language, signage copy, program text)
Post-event recap content, surveys, highlights, and next-step comms
Basic performance reporting (open rates, reg conversion, attendance deltas)
Sponsorship Programs
Sponsorship strategy (tiers, inventory, pricing logic)
Sponsorship package development (naming, benefits, fulfillment structure)
Prospect outreach support and sales enablement materials
Sponsor communications, deadlines, and asset collection
Sponsor fulfillment planning and tracking (pre/during/post)
Sponsor experience management (coordination, touchpoints, recognition)
Post-event sponsor recap and proof of fulfillment
Design
Conference and program brand direction (look/feel, tone, visual system)
Brand guidelines for events (type, color, layout rules, templates)
Signage + wayfinding design (onsite clarity + polish)
One-sheeters and handouts (sponsor sheets, attendee info, quick guides)
Agenda and program design (print + digital formats)
Deck design (exec-ready decks, speaker templates, agenda slides)
Social media creative (templates, event promos, speaker/sponsor spotlights)
Registration and landing page visual direction (working with WordPress/Cvent pages as needed)
Collateral design across touchpoints (pre-event, onsite, post-event)